Brand Identity
This is another one of my re-branding projects from Corporate Identity class. The main objective of the project was to create a new logo out of a modernist, sans-serif font, wherein the company’s class and identity are maintained. The color palette is also inspired by the three main flavors the company started with: chocolate, vanilla, and coffee, while the geometric shapes demonstrate the simplicity of class and luxury. Additionally, I came up with a mascot who further characterized the essence of the company as an additional representation of the company.
Software Used: Adobe Photoshop and Illustrator
