Brand Identity
Corporate Identity class project for a small business makeover.
The goal of the project was to re-brand a small, local business, and I chose Uptown Coffee House located in Howell. It is a small and cozy cafe that makes you feel warm and fuzzy. I chose it because the coffee house is more than just a family-friendly café. It’s also a nice place for a short coffee break for hardworking students and working individuals.
The goal of the project was to re-brand a small, local business, and I chose Uptown Coffee House located in Howell. It is a small and cozy cafe that makes you feel warm and fuzzy. I chose it because the coffee house is more than just a family-friendly café. It’s also a nice place for a short coffee break for hardworking students and working individuals.
The small business makeover was then expanded into a bigger project for another class. In addition to the identity design, there were also gift card designs, product designs, and packaging designs created to complete the brand identity of Uptown Coffee House. In addition, there is also a mobile application designed for better customer-company interaction, which also follows the new Uptown Coffee House style guide to keep the identity consistent.
Software Used: Adobe Photoshop, Illustrator, and Indesign
