Art Direction/Advertising
This is another ad campaign project for the Art Direction class that required 3 different ads. My first step was to compose the ad copy, including a headline, a call to action, and an ad claim. I then created master pages for the campaign to keep it consistent. Finally, I added images to complete the ad (stock images were all from Unsplash.com). This campaign aims to show the chronological order of a withered rose slowly blossoming again. This demonstrated the revitalizing effects of the skincare products being promoted.
Software Used: Adobe Photoshop and Indesign
